James returns with original on Bashundhara Digital
Peoples Time Desk
Rock star Faruq Mahfuz Anam is set to return with an original song after 12 years under banner of Bashundhara Digital, a platform of entertainment content.
The internationally acclaimed singer will unveil the new music video on eve of Eid-ul-Fiter through YouTube channel https://www.youtube.com/c/BashundharaDigital, according to the agreement signed on Thursday.
There was held a contract signing ceremony at Hall-5 of International Conversation City Bashundhara (ICCB) in the capital.
Singer Faruq Mahfuz Anam James and Bashundhara Group Sector -A Chief Operating Officer MM Jasim Uddin signed the agreement on behalf of their respective sides.
Bashundhara Digital is an online platform of original contents with 25 thousand subscribers on YouTube offering drama, commercial and other entertainment items.
For the first time, the platform brings music video in partnership with James with exclusive copyright of the production to Bashundhara Digital.
Addressing the function, Nagar Baul James said the proposal from Bashundhara was exceptional as the patron gave freedom to develop the contents in style.
“It’s a great honour for any artists to work in freedom. I liked the approach of Bashundhara. We may release an album after publishing a bunch of contents on a row,” he said.
Bashundhara Group Sector –A Chief Operating Officer MM Jasim Uddin said the digital platform begins journey to release original contents instead of remix or copy someone.
“We start with Guru, the music legend James. So it’s a big responsibility for us to keep value of the contents on Bashundhara Digital over the times,” he said.
Bashundhara LPG Head of Sales Jakaria Jalal went down memory lane with some popular songs of James during his school days.
“The music of the Guru were a craze for us those who grew up in early nineties. Specially, the lyric of – Ami Jail Theke Bolchi – is yet to touch our heart. We waited for new album of James from Sound Tech and purchased it from our savings with Tiffin cost,” he said.
Jakaria hoped the return of James with after 12 years back with original songs will be a milestone achievement for the Bashundhara Digital
Bashundhara LPG Head of HR Saad Tanvir said Bashundhara searched for an international acclaimed artist like James to connect the hearts of consumers as the products of the company have vibrant presents in 24 countries.
Bashundhara Group Sector-A Chief Operating Officer (Banking) Shawkat Akbar, Chief Human Resource Officer Captain (Rtd) Shaikh Ehsan Reza, Chief Operating Officer (Brand and Marketing) MM Jasim Uddin, COO (Supply Chain, Bashundhara Group Sector-A) Abdus Shukur, Bashundhara Multi Food COO (Supply Chain) Syed Farhad Ali Reza, Chief Financial Officer Belal Hossain, Regulatory Affairs Head Mostofa Kamal Bhuiyan and Bashundhara LPG Head of HR Saad Tanvir were present on the occasion.